Italiana Tours, Inc. was founded by Katie from Texas and Piero from Italy in 2014. Today the agency is run by Piero and since 2023 he has been benefiting from the collaboration of Alex. Please check out our reviews but mostly ask the hundreds of artists we had the honor to have met!

your host and owner

Piero is from Sant’Angelo in Vado (Urbino) located in the region of Le Marche. He grew up searching for truffles and mushrooms while hunting in the woods behind his family’s country house. Though never a commercial farmer, he spent his childhood on his grandfather’s farm practicing sustainable farming and tending to the animals. His family, especially his mother, instilled in him a passion for nature and the environment as well as a respect for their rich culture of food and wine.

Tour coordinator Alex

Alex is originally from Urbania and holds a degree in Foreign Languages and Literatures from the University of Verona. She spent six years living in Bristol, UK, where she began her career in hospitality and the tourism industry. In 2021, she returned to Italy and has since been working as a private English teacher. Known for her keen attention to detail and outgoing personality, Alex brings both professionalism and enthusiasm to everything she does.